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It is tough for these publishers to drink Google juice. They have been dragging their feet on learning seo by lamenting the part they believe Google has played in the death of newspapers. The AP needs to take lessons from Reuters. In other words, AP must develop a positive attitude,and take their lessons from Reuters. Only then will they be able to move ahead with the change to new media. Perhaps doing so will allow the Ap to stop losing readership to Reuters. In fact, the AP could learn a lot about relationship building from Reuters.
In a nutshell, online publishers have no choice but to learn new ways to write their titles. These titles will have to convey fact followed by keywords with links implemented and followed throughout the content of their articles. No more cute creative titles. Google just doesn't like it. Google will never appreciate the beauty and creativity of an article; the search spiders want cold fact. If it is a duck,says Google, by all means call it a duck and link to something about ducks.
No doubt, we will see a change in writing styles for journalists,such as those at the New York Times. For instance, editors will have to train their writers it is not threatening to link out to other on-line material. There are just a lot of new rules for publishers to follow if online newspapers are to again become profitable by attracting the traffic alongside advertisers.
Chris Crum at WebProNews has a lot of information on the subject of publishers,Google, and SEO. Crum reports in his article how Google is already feverishly working on new search algorithms due to "real time" search competition from Twitter. Keywords and rich title tags will be more important than ever.